GMR Marketing

About GMR

GMR is the nation’s first “event marketing agency”, founded in 1979. Since, GMR Marketing has grown into a global, integrated, award-winning engagement marketing agency. With an unparalleled international infrastructure of 800+ full-time marketing professionals, GMR creates, consults, and activates in 70 countries, covering every continent from four regional hubs.

The Challenge

A global giant in the software industry had challenged its vendors (including GMR) to become compliant with a new data protection standard for third parties. GMR needed to discover what gaps existed between current and future state controls and determine the best strategic course of action. GMR believed that they could become compliant by these new standards on their own, but decided to engage Rook Security, seeing this initiative as a good opportunity to reexamine their entire set of business processes to build a competitive advantage in the marketplace.

“The Rook Security Team Simply Gets It!”

Scott Crouch

VP IT, GMR Marketing

The Rook Impact

Solution

GMR engaged our team for a number of our advisory services, including strategy, compliance, and policy. What they really liked about our team was the expertise we had specific to the marketing and advertising space. We evaluated GMR’s security posture and provided them with practical, actionable items aimed at helping build a stronger agency positioned to better serve their clients.

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Met or Exceeded All Data Protection Requirements

Results

GMR realized that they could take the opportunity to go above and beyond the new compliance requirements and work closely with their clients to turn new capabilities into competitive advantages. These new advantages resulted in increased trust, which resulted in significant new business for the team.

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